Privacy policy
Last updated: January 10, 2026
The Smur operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you, the customer, with a curated shopping experience. The Smur is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understand this Privacy Policy and the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably be linked to you.
Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:
Contact details such as your name, billing address, shipping address, phone number, and email address
Financial information including payment card details, transaction details, payment confirmation, and other payment-related information
Account information such as your username, password, preferences, and settings
Transaction information including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel
Communications with us including customer support inquiries and other correspondence
Device information such as your IP address, browser type, device identifiers, and network information
Usage information regarding how and when you interact with or navigate the Services
Personal Information Sources
We may collect personal information from the following sources:
Directly from you, including when you create an account, make a purchase, contact us, or otherwise provide information
Automatically, through cookies and similar technologies when you use the Services
From service providers who perform services on our behalf
From partners or other third parties, as permitted by law
How We Use Your Personal Information
We may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
To process payments, fulfill orders, manage accounts, arrange shipping, handle returns or exchanges, send order notifications, enable reviews, remember preferences, and personalize your shopping experience.
Marketing and Advertising
To send promotional communications by email, text message, or postal mail, and to display advertisements based on your interactions with the Services.
Security and Fraud Prevention
To authenticate accounts, provide a secure shopping experience, detect and prevent fraud, and protect the Services and our users. You are responsible for keeping your account credentials secure.
Communicating with You
To provide customer support, respond to inquiries, and maintain our business relationship.
Legal and Compliance
To comply with applicable laws, respond to lawful requests, enforce our policies, and protect our rights and the rights of others.
How We Disclose Personal Information
We may disclose your personal information in the following circumstances:
With Shopify, service providers, vendors, and contractors who perform services on our behalf
With marketing and advertising partners to provide personalized advertising, subject to their privacy policies
When you direct or consent to such disclosure
With affiliates or within our corporate group
In connection with business transactions, legal obligations, or to protect our rights
Relationship with Shopify
The Services are hosted by Shopify. Information you provide may be shared with Shopify and processed in accordance with Shopify’s Consumer Privacy Policy. Shopify may process data to provide enhanced features and personalized experiences.
You can learn more or exercise applicable rights through the Shopify Privacy Portal.
Third-Party Websites and Links
The Services may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of those sites. We encourage you to review their policies before providing personal information.
Children’s Data
The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information, please contact us to request deletion.
Security and Retention
While we take reasonable steps to protect your information, no security system is completely secure. We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes.
Your Rights and Choices
Depending on your location, you may have rights including:
Accessing or requesting information we hold about you
Requesting correction or deletion of personal information
Requesting data portability
Opting out of the sale or sharing of personal information for targeted advertising
Managing marketing communication preferences
You may exercise these rights by contacting us. We may need to verify your identity before fulfilling requests.
International Transfers
Your personal information may be transferred, stored, and processed outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last updated” date.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: contact.thesmur@gmail.com
Address:
Simran Jaiswal
The Smur
80 Fawcett Street, Unit 352
Cambridge, MA 02138
United States